Europe’s Lowest Fares Airline set us a task: ‘Become the most talked about brand on Twitter’. 

Sounds difficult, but it was actually easier than fitting everything into a carry on case!

By developing a strategy and tone of voice through the Ryanair Admin, our team developed communications at the intersection of two truths: Truth about the product, truth about the culture. Combining these two elements developed a brand awareness and affinity that’s made a few headlines and extra bob for Mr. O’Leary.

And all in less than 280 characters!