Just Eat DublinBikes

Serving Up The City

DublinBikes is a service usually reserved for grumpy morning commuters and confused city break tourists veering into oncoming traffic. As the service expanded it’s stations, they wanted a campaign that would encourage Dubliners to explore their city, taping into a new market to increase brand awareness and subscriptions.

I used spoken word to evoke the culture vulture within - out of the way Joyce! Ding Ding!