Love Irish Food

‘The Jig Is Up’

You’re in the supermarket, phone or baby in one hand, trolley or basket in the other. You grab something that has green packaging, an Irish sounding name and a tricolour. You assume you’re supporting local and think nothing more of it.

Herein lies the problem. Many imported products ‘Diddlyidy’ up their packaging to convince you their Irish. So I drew awareness to this issue by dramatising the bejeesus out of it.

The jig is up lads.